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Have you ever felt misunderstood? Do you know why you were misunderstood? Was it because of what you said? Or could it be that the misunderstanding(s) occured due to feelings rather than words?

                     
 
                  Are words more than just sound moderated by our lips? If anything, what should we say, and how could we say it?
 
I believe maybe the most valuable compliment we can give someone is to really pay attention and understand them. When we are frustrated or angry, what do we want? When we are sad or depressed, what is it we need? We all crave to be understood, don't we? Not necessarily sympathy, but yes EMPATHY!
                     

There is nothing so hurtful as being totally ignored or misunderstood, is there? And equally devastating, being critized or scolded for something we said or did with the best of intentions. Let me share a quick story to make just that point:

             
            Thirty-five years ago I was a small boy running around in our garden. Then my friend next door and I made an interesting discovery. My dad had put in some new windows in the basement. We quickly found that if we threw a big enough rock at the windows it made a great sound and took on an interesting new shape. Little did I know that we did something wrong. I just thought it was a lot of fun.
 
Of course, my dad appeared at the scene momentarily. He did not get angry, but I could see the sadness in his face as he expressed his disappointment. He explained how his effort had been wasted and that he needed to do the work all over again.
             

Lesson # 1: Our Internal Conversation Is What Changes Us

What a tragedy it was to me when I discovered what I had done. I had caused my dad pain, and I deeply wanted to make up for it. Now tell me, what would have happened had my dad responded with anger and a lack of respect for his four year old son? Would it have had the same impact on me? Not a chance. Why not? I believe our conscience and feelings are far more effective than words or even physical punishment.

 

Lesson # 2: Feelings Enhance Memory

I'm pretty sure this lesson would have been quickly forgotten had it not been for the sincere approach of my own father. But because he made me feel the consequences of my actions this experience is still with me today. His words had real meaning to me. Not only do these feelings serve as a reminder of what happened, but today (and forever) also as a constant guide to how I should pay the same kind of respect to my own children.

 

Lesson # 3: Mutual Respect Changes "Short Term Bad" to "Long Term Good"

What a powerful and long lasting example he set for me that particular day. Even more importantly, he turned a hopeless situation into a memorable teaching moment.

 

Lesson # 4: Communication Is Felt More Than Heard

Feelings outweigh words in every shape and form. If we do not feel favorable to another person, nothing that person says will ever have an effect on us. When it comes to communication, feelings are on a lower, more significant, level than words. Now ask yourself; could it be that there exists a level of communication that's even more important than feelings?

 

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On Thursday the 28th of April at 18:30-20:00 a maximum of 870 people may attend the formal launch of 3E at Ibsenhuset in Skien.
 
The price is NOK 200,- for tickets sold at Ibsenhuset or online. NOK 350,- includes your own copy of the book. (I will be signing them following the seminar.)
 
What can you expect? A keynote session that has taken me nine years to prepare.
                                 

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Networking has taken on a new dimension the past few years. That's why it's time to ask a couple of serious questions. WHY should you nurture and build the people in your network? WHAT is important to the people in your network? WHO is important to you? HOW can you tell whether or not a person in your network is worth your trust and effort?

 

Only five years ago it was a lot easier to spot a true networker. These days, everybody is somehow into it. With the exploding social media everyone is connecting with friends, family and business associates. This however, does not mean that we're all networking networkers. Far from it!

                           
         
 
 
              A "networker" is someone who is genuinely interested in building value for the people he or she interacts with. The most basic trait of a skilled networker is someone that completely abdicates self interest by constantly asking: "What can I do for this particular individual - right now".
 
A networker thrives simply by giving, offering excellent service without pay and can keep going without expecting anything in return - ever. That does not mean a networker is not paid. All research indicates quite the opposite. However, if that someone - while seemingly giving - secretely harbors an objective or hidden agenda of getting more than giving, then that sought after reward will remain missing. There is something magical about true, sincere and honest intent!
                           
 

Before Facebook, LinkedIn and all other networking solutions I kept my network of contacts in a spreadsheet with thousands of key people. For obvious reasons I no longer maintain contact information and current status updates manually like this. (And if you do, you're wasting time. Today's paradigm has moved towards "everyone updates their own information".)

 
 

WHY

So, why network? There are many reasons. The most obvious one is "because networking is a lifestyle, and it's the right thing to do". Right thing? Yes, people who care will find people who care. People who don't care will soon find themselves alone. To me that sounds like an irrefutable law to prove its validity and eternal principle. But there's another reason why sincere networking is so powerful: "Because it's smart". With a big network, you'll find that almost any task becomes much easier. There's always someone who knows someone that has what you need.

 
 

WHAT

The tricky part in networking is what. The reason being, offering people what they need is being flexible to take a time-out and help people as the need arises. That, as you know, is hard, simply because everybody has a hectic schedule. In my experience, the people who want to help are better at this than those who do, but don't want to. "Intent counts more than technique (Quote: Mahan Khalsa)."

Even more important, I'd say, is looking for opportunities. A good networker will respond to needs, reactively. On the other hand, an excellent networker proactively seeks to create opportunities to create value for others. He or she asks effective questions to uncover needs, connects people that overlap in purpose and effort, and maybe above all - follows up to make sure it went well. So many people create value, but when left without follow up, they miss reciprocity, which almost always appears in some form or another when you're seeking to finish what you started.

 
 

WHO

Who's important? That's easy. Everyone is. I'm serious! When interacting with humans you simply don't separate between important and unimportant. You may have a pressing need to speak with someone, but that doesn't make that single person more important or noteworthy than anyone else.

 

I often encounter people who obviously are too much occupied with title, rank and/or position. Over the years I've learned an important lesson. Hear it from me: First of all, people are of equal value and if you don't really believe it, you'll act accordingly and sooner or later it'll catch up with you. Secondly, but that's only nice to remember, you never know who's who in a few years from now. One quick example:

I once spent several hours helping a young man who was working for a small insignificant company. They had no budget and nothing to offer, it seemed. Because I was responsible for our companies' policies and because I did care, he received all the help he needed. One year later he contacted me again, this time as the CTO of a major corporation. As a result of my previous investment in time and effort we now partnered up and did BIG business.

 
 

HOW

How do we know if someone is worth our trust and effort? First, like I said, everyone's worth an effort. What about trust? Do you really want to know who you can trust? The answer is obvious. Whoever does and lives by the above mentioned characteristics:

  • People who care because they care - without any thought of reward (WHY)
  • People who offer to help when it's not convenient (WHAT)
  • People who treat all people alike (WHO)
 

Be a networker, but make sure to rise above the crowd. It used to be like that. It still is!

 
 

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Let's consider an every-day example of how energy makes all the difference while for instance raising a child or taking care of your family. Lillian and I have five children. As a family we've frequently discussed in family counsel how we'd like our mornings to be. But even though everyone puts forth an effort, with five kids ages four to twelve, there's bound to be some challenges - every single morning. How does energy apply in such a situation? And what does this have to do with sales or influence?

 

If I'm frustrated, irritated, impatient, tired, late or even just gradually growing angry, any one of these emotions will automatically transmit to the people around us - immediately. I may try to hide it, but really it's impossible to keep that energy inside. It all leaks out through the cracks. And we know it all too well, don't we?!

     
  But, you see, the trouble isn't really knowing and understanding. Remember, what's common sense isn't necessarily common practice out there... In fact, it's mostly exactly the opposite; what we know we should be doing, we often don't do. That's how it requires constant and conscious effort to stay focused on positive energy. Now, let's look at why it makes such a difference to do so.
     

I should be the first to admit, I don't always succeed. Reflect for a moment on what might be the elements of a typical morning for any of us...

 

(1) Getting up

PATH TO NEGATIVE ENERGY: When the alarm goes off, our partner gets up, but we ourselves might be tempted to just slumber a tiny bit longer. Already at this point negative feelings may start building up inside. Children jump into our bed, someone turns on the bright light or opens the curtains, we get reminders of how much there's to do today, and even when we do get up, both the toilet and shower are occupied.

 

PATH TO POSITIVE ENERGY: The night before we've retired early. Together with our partner we wake up before everyone else, well rested. We make our bed together and turn on pleasent music in the living room. The volume is so low you can hardly hear the music. Family members wake up with a hug and kind words. Whenever anyone does anything to trigger bad feelings we remind ourselves: "I love this person!" and we ask "I wonder how he or she feels right now / how can I be of help?"

 

(2) Getting breakfast

PATH TO NEGATIVE ENERGY: Everyone's hungry and looks out for their own breakfast. When someone enters the kitchen another leaves. It's usually best to be among the first to eat, because sometimes we run out of milk or even bread. The kitchen is messy from yesterday when we didn't take the time to clean it up. Sometimes there's unkind words spoken as the rush and disorganized meal causes frustration or even accidents. The youngest kids are at times alone in the kitchen, when everyone else is going back and forth trying to get ready... not smart!

 

PATH TO POSITIVE ENERGY: The night before the table has been set by one of the kids. Breakfast starts at seven sharp. If someone's late, nobody calls out loud for the missing person. Rather, it's an opportunity to give that someone another a hug and a compliment. Breakfast is kind of slow. Some of us are just quiet. There's time to think, to wake up and time to speak and ask questions as we check up on some of the most important upcoming events of the day. When fruit and vitamins have been swallowed we're ready for another day.

 

(3) Getting out the door

PATH TO NEGATIVE ENERGY: While everyone is more or less desparately scrambling together their stuff, you regularly discover that a shoe or a glove is missing. Someone's yelling for more toilet paper while others are brushing their teeth, too fast and in a hurry. Parents repeat the threatening warning everyone knows so well: "You're gonna be late for school - again!"

 

PATH TO POSITIVE ENERGY: "Good luck with the test today" becomes everybody's que to getting ready. The table is cleared by all in less than a minute. Someone's telling a joke as hugs and kisses are passed and the youngest kids stand waving at the door. It's tradition!

 

Your feelings about the others

The difference lies in how you feel about the people around you. The above mentioned path to positive energy is of course never that perfect! It rarely is. However, there are proactive elements in it that makes it much easier to keep a sincere and heartfelt smile on your face - throughout the remainder of the day.

 

Getting up, getting breakfast and getting out the door are all activities that repeat themselves every day. Even if you're single and alone, there's always a number of "good reasons" to quickly start tapping into negative energy right from the very start. If you do, however, you'll only generate more negativity. Why not think it through, discuss the details and decide what you want, together?

 

People who take control of how the day starts tend to sincerely and honestly think more positively and highly of the people around them. As a result they also find themselves surrounded by people that want to and indeed do return those positive feelings.

 

If energy is to work for you and not against you here's what you may want to consider: Retire early in the evening and start the next day with a conscious effort to stay tuned in on the positive, especially every time you're tempted not to.

 
 

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Over the years clients sometimes have built dysfunctional procurement routines to protect themselves from dysfunctional sales people and sales systems. In fact, "sometimes" is a euphemism. In my experience, almost every organization has to varying degrees a dysfunctional procurement culture. These flaws arise mostly from sales people who do not honestly protect client interests in the pursuit of short term business. What can you do today to reverse this trend?

 

There are loads of books written touching this subject. In Let's Get Real or Let's Not Play, Mahan Kalsa and Randy Illig beautifully elaborate on the matter. Maybe, in my opinion, they do so better than anyone else up to this point. For this reason, quite frankly, this book is simply a must read!

             
 
          You can do many things to combat dysfunctional selling. When you do so, you'll promote the development of healthy and open procurement models. One basic habit inevitably reinforces ways to how you better can protect client interests. It is this: Seek out senior sales people and executives and ask them what they would have done differently had they started their careers today. The advice you'll get, you'll see, almost always will point you in the direction of how to --better protect client interests--.
 
My favourite question has always been this: "What would you have done differently..." It's kind of like a life jacket. Learn from the mistakes of others. Maybe it won't keep you from falling into the water, but it certainly will help you stay afloat. It makes sense. Try it. Today!
             
             

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"Time is money"! Says who? If it's just money, then time sure isn't worth much, is it!? That kind of thinking, such a poor paradigm, will not produce the results you have it inside you to deliver.

           
        Time is not only money. Time is the stuff that allows you to make a difference.
 
You will never ignite PASSION, seldom make a CONNECTION and rarely experience INTUITION unless you devote yourself to a higher purpose than what the moment calls for.
 
Discover that purpose. Answer the WHY!
           
 
 

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We have defined the single most important element of motivating employees and people. I am convinced motivating others is among the most noble tasks in life.

             
        To motivate another person you need to help him or her discover their own WHY.
 
The very moment someone knows the answer to WHY, that someone will immediately experience pain and dissatisfaction. This pain comes from the gap between where they are today and where they want to be. Without a clear WHY (i.e. reasons or purpose) there will be no pain and no experienced gap, hence no motivation.
 
             
             

Motivated employees

Have you ever experienced someone with no perceived purpose? We all have. In fact, I dare say most people give little thought to purpose at all. In stead they spend their strength asking WHAT, WHO and HOW and thus become obsessed with immediate gratification and pleasure - of having more than being and becoming. Any wonder why we find so many employees and professional individuals today only half-heartedly and/or cynically pushing company interests? They don't really care. If an obstacle bars their way, they simply go around it.

 

While training people I always feel sorry for whoever is superficially motivated by WHAT, WHO and HOW. It's so very obvious. Without exploring the deeper WHY there isn't much mission or "life" left. Without WHY we're not really living, but are being lived - not really working, but rather being worked up. Also, without a deep desire and drive the ability to enjoy is as it were non-existent, too. Without ***WHY*** WHAT, WHO and HOW are only a shallow exercise to satisfy short term needs and wants.

Employees need "a WHY perspective" to a bright and clearly defined future. If they haven't got the mental picture you may need to help them paint it.

 

Mission of a manager

Your own WHY cannot be projected on to others. Each individual needs to discover it for him or herself. Our task becomes one of facilitation helping one person at a time to identify this WHY. When we do, something magical takes place.

As you can see, the essence of motivation is in fact selling. When you motivate someone, really what you're doing is selling. I cannot imagine a more noble task than inspiring and motivating other people. Selling is helping people discover their purpose - waking them up - giving them a life. Can you see why the art of selling (or motivation) is so paramount to any other subject or talent, especially in a manager?!

A manager that doesn't know how to sell should never be left in charge of human resources!

 

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It's ironic! High performing sales people are just like profitable customers: They are driven by a mission and purpose (i.e. WHY). Their burning desire leads them to what we call "desperate dissatisfaction" (i.e. WHAT, WHO and HOW).

                 
 
       
      The WHY keeps the flame burning to answer WHAT, WHO and HOW.
            What is it that perpetuates a burning flame in sales personel, or to make a comparison, in our most profitable customers?
 
Profitable customers know WHY they're in business and they join forces with vendors WHO help them with HOW they can accomplish WHAT they want. Unless you're into coaching and consulting, the short version of business is "WHAT, WHO and HOW", the three dissatisfactions.
 
If you can't help the best companies find the best answers to WHAT, WHO and HOW you're losing business to competitors that do. WHAT, WHO and HOW each represent a specific type of dissatisfaction:
  • Distrust
  • Disability
  • Discouragement
                 
                 

(WHAT) From distrusted to entrusted

The most fundamental part of any success is trust. Trust begins with WHAT. It's down to such things as your track record, what you've done in the past and what you stand for. If what you have to offer based on your history fulfills their purpose (WHY), then this overlap becomes the driver of continued value innovation. One of the initial dialogs with a customer should always be aimed at answering:

  • What are you seeking to accomplish?
 

(WHO) From disabled to enabled

People without people are disabled. The great enabler is WHO. Some say: "It's not what you know, but who you know". The saying is almost true, but in the long run, the correct rendition of reality is "it's what you know and who you know". To build any successful win-win the starting question always is:

  • To whom is this important?
 

(HOW) From discouraged to encouraged

Not knowing how causes feelings of despair and discouragement. The way to encourage performance is helping others discover HOW. Rather than projecting our own solutions on to others, we should pose queries centering around:

  • How do you want to do it?
 

Just like customers, sales people first need to know why. Either help your sales people find out WHY or don't hire them at all. They will never burn like you want them to if they don't know why - from their perspective.

 

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So you're a manager and some team members are not performing equal to their potential. What do you do?

                                               
I will tell you right up front. The root cause of poor performance is the unanswered WHY. Every individual who is not running at "max speed" is somehow struggling with the WHY. We see this everywhere! Here's an example to illustrate:                        
                   
                                               

In one of the world's largest and most successful companies I was recently asked to turn around a sales team of 26 Account Managers from poor to peak performance. One young man clearly stood out. In spite of his being inexperienced and new on the job his performance was out of the ordinary.

During our coaching session I asked him: "Why are you here"? It was as I expected. Unlike any of the others, as soon as we tapped into WHY, he could hardly stop talking. He knew! He told me about his desire to learn how to sell, about his failures in the past, about his feeling frustrated about his life and about how he wanted to make a serious change. Most of all, he wanted to be reunited with his family.

 

The sum of all these WHY's gave him the reasons he needed to perform on the job. They drove him to performance. Nobody had to push him. He was pulling himself.

When we know WHY our entire being shifts from "content" to what I like to call "desperate dissatisfaction". Reflecting on WHY helps us realise a number of important dissatisfactions, all of which can be grouped into three areas:

  1. Distrusted - WHAT
  2. Disabled - WHO
  3. Discouraged - HOW
 

Next time I'll comment on each of the above dissatisfactions.

Yes, motivation may be a challenging task, but no more do you need to wonder about where to start: Go one-on-one and begin the process of exploring WHY.

 

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Take a 30 second time-out. Ask yourself this question: Why am I working so hard?

 

Don't hesitate! Listen to yourself. The first thought that comes to mind may surprise you. It sometimes is honest and the real reason.

                   
In my experience, though, most people find it difficult to be honest, even with themselves. We hide deeply inside what really drives us and matters most.
 
If you give it a second thought, I can almost guarantee you'll find two answers:
  1. You're not really giving it your all
  2. ...because there's something else you want more, really!
Someone ought to give you a kick, and that someone is you. Level with yourself, be honest. Answer the WHY!
 
           
   
                   

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"An increase in influence is the one ingredient that influences life most...

...everyone wants more influence for varying reasons. They just don't know it yet.

(E. Vidar Top)

 
 
Someone once said to me: "There is no such thing as the perfect sale." I disagree. I very much disagree!

It reminds me of a conversation I had a long time ago. One of my CEO's said to me: "If the customer happily signed the contract then you've done your job. You exceeded your budget - you should be happy." But I wasn't.

On these pages I'll make it my mission to tell you what kind of sale does make me happy. I also invite you to help me get that insight - how selling should be - by telling me what you think.

Thank you for helping out ;-)

http://vidartop.com
 
 
 
 
 
 

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3E is a quality stamp and niche brand for experts and world class communicators based on "The 3 Energies Behind Sales Success" (3E). This is a small group of people reaching beyond making money by also lifting others to understand the value of ethics and morals when seeking to influence others.

             
             
             
             
         
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