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"The 3 Energies Behind Sales Success" has the following message on the back of its cover:

                 
 
 
 
             

Success a Bi-product of Excellence

In one form or another we all want something in life. That something or someone is how we tend to define success. However, success or what we get is only a bi-product of excellence. In other words, whenever we succeed it was because we reached an excellent or superior position in relation to what we want. Something happened that attracted the desired outcome, and that something is excellence. Therefore, what we really want is excellence; a state of mind or condition that naturally turns every surrounding force or person into an ally.

 

Excellence on Three Levels

The essence of excellence is effective communication on three levels. These three levels or energies dramatically affects your influence. We can influence people and circumstances, but it is by how we change ourselves that our capacity to influence increases. This will help you become a better spouse, father, mother, friend and neighbor. In short, 3E will not only enhance your sales talent, but also make you a better leader.

                 
               

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Did you ever work on something you knew deep inside was a waste of time? Or maybe it seemed important there and then, but long term it proved to have little impact? Sure you have. I certainly have. It happens to all of us, and to a degree it's good we've been there to know what it feels like. It's not a good feeling, is it?!

 

Let's pinpoint something that's definitely not good. For analytical purposes, let's simplify our working hours and divide everything we do into three categories - in general:

  1. Low impact - casual work effort (80%)
  2. High impact - planned structural labor (20%)
  3. Dramatic impact - great discomfort and pain (0%)
     
  Let's define the two first categories to begin with, and then look at the last one that's suffering.
 
Low impact, i.e. "the casual work effort" comes to us all by itself. There is no need to plan or look for it. It's the list of tasks that the world assigns to us just to keep our head above water.
 
High impact, i.e. "the planned structural labor" is the result of conscientious planning. It's the list of tasks we assign to ourselves to make sure we are reaching our goals.
     
     

80/20 Is an Excuse and Self Fulfilling Prophesy

Most of today's workforce spend 80% of their average time in low impact activity and 20% in high impact activity (yes, you've probably heard it before - 80% bring in 20% of the results and vice versa). However, these first two categories are dominant because it's what is expected of us, and sadly enough it's what we expect of each other, in total. That's why it's a well known pattern, but our own fault. Sad thing!

 

Of course, sometimes we do not work at all, but are on the phone with friends and family or are taking care of private matters. In this simplified analysis we class them as interruptions and we've left them out of the picture completely, as these activities are necessary to provide balance to our lives.

 
 

Taking Intelligent Action

We can, however, live and work more intelligently by taking a few simple steps. You see, if we want to move away from brainless living to take intelligent action, it will take a little more than just planning.

 

Moving beyond planning is done by taking regular time-outs to creatively think through our main objectives from a birds eye perspective, both individually and as a team. We do this by asking the basic WHAT, WHO and HOW questions to discover the stuff that will have dramatic impact on your business. These questions are so basic, they will bring you to the heart of the matter. Inevitably, you'll find that the suggested activities will mostly bring you "great discomfort and pain". In other words, you'll only do them if you are truly passionate about what it is you do. But, here's the magic: If you start doing them they will inspire Passion and more Intuition - a continuation of the process.

 

Surprisingly enough, if we listen to our intuition and act upon it, most of us know exactly what needs to be done, especially if you foster an atmosphere of openness and sharing. Silence and pausing is OK. But not only OK, reflection is extremely valuable. People need time to think and contemplate. Also, the more we act on intuition the stronger its guidance will become.

 
 

In Practical Terms

What really will make a difference is raising the bar by engaging everyone in a regular ongoing dialog to create a consensus aiming for a higher standard. For instance you might say; "Let's work smarter, and if smarter, maybe a little less..." Ask: "What will it take to make a dramatic difference, rather than a big difference, for which we're aiming right now?"

 

And where do you find the time to take such a time-out? By stealing from low impact activities. Typically I counsel our clients to get together during a Friday lunch or late Friday afternoon. That's where you'll usually find low impact activities, and a time-out like this usually is considered as fitting anyway. As a contrast, I would not typically engage in this type of dialog on a Monday morning. You probably see why..?

 

Thus, the real work is: 1) putting ideas down into writing and as measurable activities that will hold us accountable for results next time we meet and report, and 2) helping each other actually doing it - before we get "that other stuff" done which is less important, and really doesn't matter that much.

 
 

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Of all self defeating behaviors, the worst stain must be the illusion of change - the fact that most of us remain in old and ingrown patterns and either don't know it or don't believe we do. Real change is slow, rarely found and a tough, honest and soul searching process when it occurs.

           
           
        Many years ago I studied the work of Robert E. Hardy on Self Defeating Behaviors (SDBs). Simply put, we tend to establish and maintain patterns, even those patterns that are self destructive. To begin with, that particular pattern or behavior served to help or protect us (which is why we established it), but when circumstances change and people mature, and because our approach is not principle based, it now hurts us, bars our way and keeps us from reaching new goals and higher levels of achievement. In other words, we hang on to patterns of behavior even though they don't treat us well.
           

Here's the bad news: We're all deeply entrenched in many self defeating behaviors. Most of them are hard to recognize. Many of them are difficult to admit to. Some are obvious and we hate to face them for what they really are. The good news is: We can eliminate SDBs, if we're willing to face them and deal with them.

 

Can you think of a self defeating behavior you're suffering from? How would you like to get rid of it?

             
 
          Well, there certainly is no quick and easy answer to such a big and important question. However, for the sake of briefly introducing you to what matters most and how you can make it happen for real, here's what you should be looking into:
  1. Change begins and lives with PASSION. Nothing else will last.
  2. You will succeed only together with others. Establish a CONNECTION with the right people.
  3. The most important answers are found inside yourself, so search your INTUITION.
             

These three; Passion, Connection and Intuition represent a proven process for change, improvement and greater influence in the lives of the people around us, just to name a few benefits. You want this. You may not know it yet. However, sooner or later you'll find that success in any area inevitably will bring you to visit each of these three areas. Why not apply simple wisdom and humility by learning more, right now?

 
 

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"If you tell me WHAT to do, I may do it for you. If you help me understand WHY I should do it, I'll want to do it and get it done, much better". The WHY makes all the difference. Why then, if WHY is so important, do leaders tend to forget its importance?

                           
           
            Every time I do training, coaching or any kind of work to improve a company's performance I see the same crucial principle at work: Unless individuals see and understand the WHY, no lasting improvement ever takes place. However, when WHY is clear, dramatic change can occur, sometimes even instantly and without resistance.
 
WHY seems to be the redeeming element of effective training - the ultimate source of motivation.
                           
                               
A repeated flaw in leadership is forgetting to focus on individual perspective. When leaders try to make a significant difference, they mostly make their appeal to the masses. Thus, they forget that lasting change of habits and patterns is highly personal. We don't change groups of people as much as we change individual behavior. Help one person see the picture and you're well on your way to actually improve an entire organization.                
           
                               
                           
           
 
            I witness both types of leaders every day and it's fairly easy to spot the difference between them. When leaders are personal and stick to individual follow up they are able to move large corporations. When they don't, they fail and fail miserably.
 
Stay personal. Work one-on-one as well as with the larger group. Inspire change in that one individual. When you win the heart of the one, it gradually opens the door to everyone else.
                           
                           

Make a Big Difference

So if you want to make a big difference, at least three energies are indispensable to getting results. Each energy has a principle attached that guides our efforts in becoming a change agent among people:

           
           
                           

(1) Ask WHY / WHAT

Action: Ignite Passion by going one-on-one => inner conviction.

Passion is the energy that makes a person unstoppable. It lights up when WHY and WHAT becomes clear. Ask yourself the simple but tough questions: "Why am I doing what I do?" and "What am I about?"

 

(2) Ask WHO

Action: Make the Connection by executing plans together => shared conviction.

Connection is the energy that bonds us and causes us to succeed together. It brings a spark to every meaningful relationship when it becomes clear WHO matters most to us. Ask yourself the simple but tough questions: "Who is most important to me?" or "Who will give their all to the same mission as I have?".

 

(3) Ask HOW

Action: Stimulate Intuition by allowing individual freedom => discovered conviction.

Intuition is the energy that brings out the best in us. It shows the way in much the same way as our conscience. Individual answers will come to each of us as we deeply ask ourselves "How should I do this?" or "How can I best apply my talents and my style to solve these challenges?".

 
 

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What determines the rise and fall of man? Passion does. Passion is not just a tool in selling or influence. It's you! In fact, Passion is life itself. Passion is about what you open your heart to, and whatever you choose to let in will determine nothing less than the direction and outcome of your entire life.

                 
                 
              Maybe the most powerful feelings we ever experience is the sensation of Passion?
 
For instance, do you remember your first and deep love? It may serve as an example of what Passion can feel like.
 
Passion is when you become completely consumed by a desire so strong that everything
                 

else matters less, or even close to nothing. This Passion, however, is still something you can choose. Passion - one of your greatest assets in life - doesn't need to be accidental, and it shouldn't be. We should carefully consider why and for what we open our Passionate powers. Why? Because it may (and I believe it indeed will) determine the direction and outcome of our entire life.

 

Let's consider two basic principles of Passion from which we may extract a few simple rules, and which when applied will produce the success every trainer, manager or even parent wants to achieve:

 
 

(1) Passion Precedes Results

In a professional setting the majority of the work force is not passionate at all. If they were, you'd see dramatic improvement both in performance and learning, instantly!

                 
              Before we do training, therefore, we assess the level of Passion in each individual team member by the use of a tool called "Passion Assessment". (We also make use of similar tools for "Connection Assessment" and "Intuition Assessment").
 
Immediately after training "Passion Assessment" may give an indication of the quality of the event
                 

itself. However, the long term results are of far greater concern. We have found that if team members' Passion from training remains for more than 21 days results naturally follow.

 

To make such a reality, team members need a burning WHY and WHAT to remain passionate. This makes all the difference!

 

RULE # 1: .Effective training includes at least 20% WHY and WHAT

 
 

(2) Passion Triggers Feelings

...and feelings are good. We want employees to be emotional about their work. The best employees are those who know how they feel and are able to both communicate and stay in control of their feelings in a balanced manner.

                 
              The minute we start tapping into Passion an interesting thing frequently happens: Conflict comes out of the closet.
 
Understand this: Conflict hampers Passion, big time! The exchange of honest opinions often is an early sign of Passion and therefore usually is a positive indicator of future success. Of course, to really kindle Passion those conflicts need to be talked through and resolved.
                 

RULE # 2: Start building trust by getting feelings out in the open first

 

So to summarize...

If you want to be successful - if you want to influence others - you have to be passionate about WHY you do WHAT you do. You have to exercise influence in such a way that others become passionate too, i.e. self-sufficient and without your constant help in the long run.

 

Passion is what will determine your rise or fall. It will be how you rise. It will be how you fall. The same goes for all the people around you. Passion is the beginning of success.

 
 

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Greater influence brings you faster to where you want to go. Passion is the definitive first step to greater influence. To a greater or lesser degree Passion lies in every positive change you ever saw. How can you tell how much Passion you've got? It's something people keep asking me. That's why this time I'd like to highlight three traits of Passion that seem to surface in successful individuals.

 

Passion, Connection and Intuition are the three components of influence.

Since Passion is the beginning of influence - in fact, the world never saw success without it - why don't we take a closer look at the immediate side effects Passion has on us. It's a long list of positives, but the following three emerge as the most dominant characteristics:

     
 

(1) Unstoppable

The right kind of Passion makes you unstoppable. Whereas average people easily get discouraged and resent rejection, passionate people are inspired by rejection and put forth an even greater effort.

 

Thomas Alva Edison, the famous inventor, when asked about his many failed attempts to produce a working light bulb responded by saying: "I have not failed. I've just found 10,000 ways that won't work."

     

"Sometimes you just gotta do whatever it is you do long enough..." There may not be anything wrong about what you're working to achieve. In fact, you may be on exactly the right path. However, time is required to prepare and mature the world around you to eventually receive and welcome what you can already see in your mind's eye, even though it's not a physical reality yet.

 

Passion will keep you going until you finally get the long desired thumbs up that your cause deserves. Edison pointed it out like this: "Many of life's failures are men who did not realize how close they were to success when they gave up."

 

(2) The Real You

Passion will bring out the real you, for better or for worse. So tell me, what does a passionate person look like? Answer: Vibrant!

 

It usually is easier to love and adore someone that's passionate about something. They're even easier to communicate with, because they'll tend to have strong opinions. Their passion makes them come alive and it highlights how they are unique. Passion accentuates the talent inside people. Passion ignites their capacities in such a way that eyes start glowing and facial expressions display what can no longer be kept silently inside.

 

At this time we should also point out how Passion effectively drives away fear. Fear of being different, fear of being alone, fear of failure and maybe even the fear of fear itself, too.

 

(3) Spreading Effect

Passion triggers feelings in the people around us. We all know that passion or enthusiasm has the tendency to be contagious. However, let's remember that passion is much more than merely enthusiasm. We so easily think of passion as being "happiness". Passion is not a fast paced happy individual per se.

 

For instance, a passionate software developer does not necessarily move so much as a muscle and an officer in command may not be typified by a smiley face in the middle of a battle. Passion is energy that we can sense, but it reaches us in different ways. What we can be sure about is that (real) passion can be spotted in the surroundings of passionate people.

 

So what?

Would you like to be unstoppable? (Maybe not when it comes to being flat out stubborn. However, that's not what we're talking about here.) Would you like to become your best self? Would you like to have a positive effect on the people around you - excite them to action? I dare you: Find Passion and so many of your current challenges will slowly evaporate!

 
 

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Regardless of what project you're in and no matter what your purpose or task might be, sooner or later we always end up asking ourselves: "Things are not going too well... what can I do to improve?"

 

I believe there are at least three basic questions we can always come back to and greatly benefit from. In my experience, every time I explore these three areas I reach new levels of understanding and conviction.

                 
              Get past that first hurdle yourself!
             
 

1) Am I passionate?

What is my purpose? Do I believe in my own "mission"? Am I driven by pure desire? If I'm not, then what can I do or even adjust to reach such emotions? No passion, no change!

                 
                 
      It takes two to tango!
             
 

2) Do I connect with others?

Who among all are my key contacts and what's important to them? Does the way I interact with the people around me trigger their passion? What will it take to turn the lights on in my peers? No connection, no results!

                 
            What does your inner compass tell you?
             
 

3) What does my intuition tell me?

What is the one and single most important action I could take today that would make an immediate and/or long term difference? What does my heart tell me? How can I apply my talents and my abilities to have a spreading effect? If I were to just be my best self, how would I go about making a serious difference? No intuition, no value creation!

                 
                 

So what?

Passion, Connection and Intuition each lead to three distinct levels of conviction. Passion leads to inner conviction. Connection leads to shared conviction and Intuition leads to discovered conviction. Here are three suggestions to how this can be applied - right now - today:

  1. Increase passion by thinking
    • read inspiring literature - discover WHAT
    • then... take time to reflect and explore
    • then... take notes
    • then... make commitments and execute
  2. Strengthen connection by interacting
    • spend time with inspiring people - discover WHO
    • then... take time to listen
    • then... take notes
    • then... make commitments and execute
  3. Follow intuition by leaving your comfort zone
    • seek inspiring challenges and environments - discover HOW
    • then... look for opportunities
    • then... be flexible and accept the speed of the moment
 

And the best thing is, pick whichever area you'd like to start with. There is, however, a principle based order to these energies, as you've probably noticed: 1) ignite yourself, 2) ignite others and 3) ignite your surroundings. Try to cheat the order of this and you'll find you're up against a headwind. If you apply yourself to the process, you'll see, wind will start blowing your way.

 
 

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Whether you're a father, a friend, a boss, teacher, coach or even a lowly servant by formal definition, you're always serving and you cannot effectively do so unless you win the hearts of the people you are trying to reach.

       
    During our life we fill many different roles. Regardless of which role, in every setting we deal with other people. In fact, a role is exactly about just that: "Who am I in relation to you"? (See also Wikipedia to further explore the meaning of a "role".)
 
On a daily basis, during training and coaching, I find that people are dealing with deep frustrations in the different roles they have. Why? Because they are trying to influence others without first having won their hearts.

You've heard it before... the old adage "I don't care how much you know until I know how much you care" sums it up. And even though it's that basic, even though it's common sense, unfortunately it's not common practise. Too many of us are consumed by our own agenda. This time, decide to make that basic change. Don't just read this. Make it happen!

 

Passion

Well, here's a challenge you will appreciate, and I will turn it into a conditional promise: You cannot win another's heart until your own heart is right. And a heart that is right is open to the vibes of another.

 

Connection

And what does this mean in practical daily living? Next time you're with another person bring yourself to really look that person in the eye. Then ask yourself, what does this person really want? If you feel uncertain you may even want to ask them.

 

Intuition

Thoughts will come to your mind - ideas will flow. Then, it's time to act, to reap the fruits of inspiration: Do whatever it takes to give it to them. And remember, the higher the cost and personal sacrifice it requires, the better it feels - for both of you.

And it's not just smart. It's life!

 
 

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Today I'll share with you what seems to become the introduction to 3E:

 

Every single one of us has capacities beyond what we are aware of. Even talent and power beyond our wildest dreams. We are living receivers, bearers and channels of enormous amounts of energy. Do you believe that’s relevant to individual and team performance? Is it relevant to quality of life? It certainly is. Energy makes all the difference.

                             
       
                  Sometimes we are placed in situations or circumstances in which we may get a glimpse of this energy. But most of our lives we hardly draw on any of those unique powers. I say hardly, but that's not entirely true. We actually make use of them all the time, but only in minor proportions to the amount of 0,1 % or much less. Yet, sometimes in brief moments we might experience pure magic.
 
You have experienced these special moments yourself. Maybe you weren't aware of it, but all people have. It may happen in your head, in your body, together with other people or even somehow come from the outside.
                             

Maybe the most obvious moments are when we're under extreme pressure or have to fight for our life caused by sudden danger. It is well documented that almost everything we do can in fact be multiplied by a factor of hundreds, thousands or even hundreds of thousands when we must or when motivation is focused and channeled in the same and right direction.

 

This book is about that power which is built into our very system as human beings. It is about what some would refer to as "being in the zone". It is about how both we ourselves and the world around us instantly can change to dramatically perform at levels we normally perceive to be impossible.

 

I don't expect every reader to understand what I'm going to share, but I do know - from experience - that if you want to understand I can show you on a practical level what is required to seriously increase the frequency of what people perceive as coincidence. To some, success may seem like coincidence, but when you look behind what happened you’ll always find that special ingredient - energy.

 

Do you want to know what's missing when things don't quite work out as you'd like it to? There's probably a number of important issues, but in my experience, energy is always among them. And believe me, it sure doesn't hurt to have a little more of it.

 
 

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"Time is money"! Says who? If it's just money, then time sure isn't worth much, is it!? That kind of thinking, such a poor paradigm, will not produce the results you have it inside you to deliver.

           
        Time is not only money. Time is the stuff that allows you to make a difference.
 
You will never ignite PASSION, seldom make a CONNECTION and rarely experience INTUITION unless you devote yourself to a higher purpose than what the moment calls for.
 
Discover that purpose. Answer the WHY!
           
 
 

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"An increase in influence is the one ingredient that influences life most...

...everyone wants more influence for varying reasons. They just don't know it yet.

(E. Vidar Top)

 
 
Someone once said to me: "There is no such thing as the perfect sale." I disagree. I very much disagree!

It reminds me of a conversation I had a long time ago. One of my CEO's said to me: "If the customer happily signed the contract then you've done your job. You exceeded your budget - you should be happy." But I wasn't.

On these pages I'll make it my mission to tell you what kind of sale does make me happy. I also invite you to help me get that insight - how selling should be - by telling me what you think.

Thank you for helping out ;-)

http://vidartop.com
 
 
 
 
 
 

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3E is a quality stamp and niche brand for experts and world class communicators based on "The 3 Energies Behind Sales Success" (3E). This is a small group of people reaching beyond making money by also lifting others to understand the value of ethics and morals when seeking to influence others.

             
             
             
             
         
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